So if you run an AdWords campaign, or even if you don’t, you should be informed that you have full control of just about everything including time. That sounds more grandiose than it is in writing, but more specifically, you have the ability to control when your ads run.
This is an important aspect to keep in mind when thinking about the business (maybe your own business?) hours of operation. Do you forward all your office calls outside normal business hours to an employee’s cell phone? What if someone called you at 1:00AM and wanted a bail bond? [for an explanation of why I keep referring to this industry, please see this past Wednesday’s blog].
The point is, unless you can service calls at all hours of the day don’t run your ads at that time. If you are simply branding that’s one thing, but running a garage door repair company campaign is different. I would recommend running from 6:00am to 10:00pm. No, you probably won’t answer calls then but people start early with problems and have an idea of who they will call when they get to work. Plus, this gives your ads better chance of showing up during times people will actually call instead of just being run all the time.
So what about the headline? I though you said 1:00AM was the BEST time? Your argument so far has been totally against what you are saying. Why are you being contradictory?
Where to show your ads geographically.
Here is my reason; what if you show ads in different countries? What if you are an Orlando vacation home rental company and you advertise to the US, Canada, Iceland, and the UK for their Disney World holiday? Then you need to have your ads showing all the time. 1:00AM is not 1:00AM everywhere. Yes, you have to specify your accounts time zone initially in the set up of an AdWords account, but you need to realize when peak hours are where you are advertising.
I beg of you to think about the best hours to be advertising your company. If you wouldn’t be open at 1:00AM, why would you be advertising then?
Note to self: “Self, AdWords automatically sets the time your ads will run to all hours, all days.”
The answer to your next question is: “Yes, you should probably look at your settings and see when your ads run so you aren’t exhausting precious funds during less than opportunistic periods.”