When you are a small business in Orlando, one of the best moves you can make is to add video to your website. Video marketing puts a face and voice to your company, humanizing your brand. It may even give others a look behind the scenes of what you do. Furthermore, combining video marketing with search engine optimization, or SEO marketing, will make your website one that will surely catch customers’ attention.

One of the benefits of video marketing is the sheer popularity of video as a medium online. Just think about how popular YouTube is! More than half of internet users watch some online video every day, meaning that if you take the time to create video content for your website, you can be sure it will be watched. Video is a quick and easy way to make sure your clients get your message.

Using video is also part of SEO marketing. Because YouTube is the second-largest search engine on the internet, video content appears high in Google search results (probably doesn’t hurt that Google also owns YouTube!). Simply using video is a way of boosting your website’s ranking, and can help put you ahead of the competition in Orlando.

Video marketing is also a great way to contribute to your social media presence. Social media users frequently share videos that they think are funny or interesting, which means that your marketing video could wind up bouncing around people’s Facebook walls, or being linked to tweets.

The educational aspects of using video in SEO marketing are also undeniable. Potential customers are more than willing to watch an informational video about a product they are considering buying. In fact, using video marketing to sell your product can really boost your sales, as a good video will have your customers feeling much clearer about the benefits of your product over the competition’s.

If you do decide to use video marketing, it’s also one of the easiest forms of advertising to measure, especially in terms of ROI. Using simple website analytics, it’s easy to track how often your video is viewed. This can give you a real sense of the reach of your company, in Orlando and elsewhere.