This is a frequent question that I get from business owners. I mean, once a beautiful website is built, it’s good to go right? Well, sort of.

It is definitely a good idea to have a great website built properly in a type of CMS system, or have your old website simply re-built on a better platform (which allows you to keep the look you branded over the years). It looks great to you and me, but that’s not exactly what matters. So, what does matter?

Open up your website in another browser tab. Go to VIEW, then click PAGE SOURCE. You see that? Looks like The Matrix a little bit? Yeah, that’s what Google sees, what Yahoo sees, what Bing sees. That’s what is important, and having all of that information properly placed is the first step. Then, you need to optimize your site moving forward, and that takes local ads, articles submitted, bookmarks, and other linkbuilding.

When you show up on Google, you might look great, but Google needs to know that you are a worthy business to be shown at the top of a page. The more links you having pointing towards your site, and the one that has the best and most relevant information is who wins that race.

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