I know AdWords Quality Score is a big deal. After all, it directly affects how much you spend on certain keywords. It also affects your rankings. It can also cause your competition to pay more than you do for a ranking below yours. How? That’s easy.Easy, but some work. The biggest thing AdWords advertisers need to remember is to have many Ad Groups in their campaigns. The Google AdWords Learning Center describes them to have anywhere from 5 to 20 keywords each. I like to stay aroun... Read more...

So many times I have sat down with business after business, and they all (all the good ones anyway) seem to be concerned with the fact that they simply want to make more money. Dealing with Search Engine Optimization in Orlando, Fl., it seems that many times the customers don’t necessarily care to know the exact specifics, they just want their phone ringing. After asking questions I come to find out exactly where their marketing dollars are going. A few have commercials, some have r... Read more...

If you have any sort of understanding of search engine optimization, chances are you have heard of Linkbuilding. It is a very important aspect of any SEO plan of attack and rightly so. Having links associated with your website helps you in a number of ways, with the overall goal of eventually scoring you a very high PageRank on Google, and great placement on other search engines as well. First of all, there are two different kinds of links. There are links on your page that a user can... Read more...

So I happen to help clients with their search engine optimization primarily in Orlando, FL. That’s not to say I don’t help them in other areas, but since that’s where I reside, I find that most of my clients happen to be in the same city, not to mention it’s the largest city in the area. My company is located in Lake Mary, FL but as many companies do around here, we all state that we operate in Orlando. This is a good idea to think about when optimizing your company’s websit... Read more...

This past Friday night I met with a client at their office for what was going to be a roundtable event. Once a month we all get together and purposely take time to go over what has, is, and will be done with their internet marketing ventures. We went over optimization, new websites to be built for different geographic locations, then finally got to AdWords. Their AdWords campaigns are running very well, high above the 1% click through rate that Google basically says is mediocre and go... Read more...

So if you run an AdWords campaign, or even if you don’t, you should be informed that you have full control of just about everything including time. That sounds more grandiose than it is in writing, but more specifically, you have the ability to control when your ads run. This is an important aspect to keep in mind when thinking about the business (maybe your own business?) hours of operation. Do you forward all your office calls outside normal business hours to an employee’s cell ... Read more...

Once upon a time I was looking at the billing for a client and I noticed that Google had given them their money back, for “Adjustment – Click Quality” had appeared! I immediately reverted to my 7 year old mind, receiving a gift at my own birthday party from a person I actually didn’t like at all, but was invited because Mom said so. I was appreciative, but the detective in me wanted to know why. The cause of the refund was because of invalid clicks. Invalid clicks you say? Wha... Read more...

A few weeks ago Google changed things up a bit by introducing a specific new way to advertise the people with smart phones, along with the less intelligent phones that still have internet capabilites. They created a new AdWords Ad Extension: Call Extension. But this isn't new, what's the big deal? Haven't they had the option to input phone numbers (even more than one) for a while now? I'm glad I asked. Yes, they have had that option, but now they have introduced the option to ... Read more...

So I just got $2100 in AdWords coupons for new customers (hello! someone new wants this money, because I can't use it unless someone is starting a new account). It's exciting and I hope I can help a few people out who need it. So if people are seriously wondering whether it's worth it to advertise on Google, I'm not sure why you are thinking about it. I mean, it's obvious one way or the other. You want relevant leads? Check. You want to brand your company all over YouTube? Check. You ... Read more...

This is a frequent question that I get from business owners. I mean, once a beautiful website is built, it's good to go right? Well, sort of. It is definitely a good idea to have a great website built properly in a type of CMS system, or have your old website simply re-built on a better platform (which allows you to keep the look you branded over the years). It looks great to you and me, but that's not exactly what matters. So, what does matter? Open up your website in another... Read more...

Thinking about design of your new website and how it would look cleaner and more direct to customers? There are many things that can be done to make your website appear to be amazing and aesthetically pleasing. However, you must remember that different people like different computers, from desktops to laptops. And that means they could be using different operating systems, thus different browsers.   The majority of computer users browse the internet through 4 different browse... Read more...

Many business owners have found that a great way to advertise is to use Google AdWords. I highly recommend this for a few reasons. 1) You can determine ROI instantly 2) You can change your investment cost at any time instantly Yesterday, I was setting up a new campaign for Indian River Glass Company, so the keywords were in the glass windows or glass doors realm. They not only do install but they sell doors, custom bathroom showers, commercial storefronts, you name it.... Read more...

Many clients I have spoken with over the years have spent money advertising in the yellow pages. Each time I have a conversation it seems there is always a familiar tune. "People don't use the Yellow Pages anymore, it's a dying industry." I would have to agree with that. Even the Yellow Page companies realize the print product is phasing out, which is why they will now steer you into their online product. "Recent studies conducted by Nielsen and comScore indicate that Internet Yellow ... Read more...